Three landscapes, Six tribes of passengers, 1800 millions of International Travellers.
The objectiv of report is attempts to orientate companies in the adoption of measures for decision-making and strategies, designing market products, services and infrastructures.
Research by Amadeus IT Group and Future Foundation on travel trends, determided by the intensive use of technology (5G) , the social , cultural, comfort in management of displacements, shortening time in all process (businnes traveller) and the luxury, is focused on consumers, their behaviours and spending habits.
Alex Fernández, travel consultant.
1) The Demographic and Economic Landscape
Changing populations. The next decades will see dramatic population growth in certain emerging nations. Even a slight increase in the proportion of 2030’s new mega-populations going abroad will have a dramatic impact on the number of people in the global travel system.
Rebalancing of global power. Strong fundamentals in emerging markets, combined with slowing growth and low fertility rates in developed economies mean that the maps of economic power, political influence, consumer spending, airline travel flows, cultural “hotpots”... will be redrawn.
Ageing societies. A growing proportion of populations in the upper age brackets will be a feature of many advanced economies. This will put pressure on states, but also dislodge established stages of life, driving demand for more age-inclusive communications and devaluing age-based expectations for consumer behaviour.
Interculturalism. Future generations of immigrants and travellers will self-identify more fluidly, and will not have fixed ideas about the characteristics which define this or that national, ethnic or religious group.
2) The Consumer Landscapes:
- Simplicity Searchers: Value above everything else ease and transparency in their travel
planning and holidaymaking, and are willing to outsource their decision-making to
trusted parties to avoid having to go through extensive research themselves.
- Cultural Purists: Use their travel as an opportunity to immerse themselves in an unfamiliar culture, looking to break themselves entirely from their home lives and engage sincerely with a different way of living.
- Social Capital Seekers: Understand that to be well-travelled is an enviable personal quality, and their choices are shaped by their desire to take maximal social reward from their travel. They will exploit the potential of digital media to enrich and inform their experiences, and structure their adventures always keeping in mind they’re being watched by online audiences.
- Reward Hunters: Seek a return on the investment they make in their busy, highachieving lives. Linked in part to the growing trend of wellness, including both physical and mental self-improvement they seek truly extraordinary, and often indulgent or luxurious ‘must have’ experiences.
- Obligation Meeters: Have their travel choices restricted by the need to meet some bounded objective. Business travellers are the most significant micro-group of many that fall within this camp. Though they will arrange or improvise other activity around this purpose, their core needs and behaviours are mainly shaped by their need to be in a certain place, at a certain time, without fail
- Ethical Travellers: Allow their conscience, in some shape or form, to be their guide when organising and undertaking their travel. They may make concessions to environmental concerns, let their political ideals shape their choices, or have a heightened awareness of the ways in which their tourism spend contributes to economies and markets.
3) The Technological Landscape:
- Connectivity, everywhere. Only the world’s destitute will be unconnected in 2030, and for many of us the new normal will be 5G – with scale factors faster than anything we know today.
- Polymath devices. Whatever form they take, the new generation of powerful consumer devices will mould themselves to any purpose. More radically, devices not significantly more advanced than those at today’s leading edge will become affordable and accessible to billions, amplifying the amount of data open to commercial use and propelling new efficiencies.
- Computers learn human. Many roles once filled by human workers will be staffed by search algorithms, robotic bellhops, cashless payment systems, virtual customer service avatars and Cfluid biometric processing systems.
- Bodies of research. Future sensing technologies will get touchy-feely, as biometric facilities are built into airport security, payments and tracking systems. Implications for personalisation abound.
-Remote control. Virtual Reality will be persuasive, and though it will not substitute straightforwardly for “the real thing” when it comes to travel, travel brands are invited to curate bounded virtual environments, “previews” which help consumers to understand their options and hedge against the risk of disappointment.
The Future Traveller in 2030: The future traveller in 2030 Link Report - PDF
Amadeus IT Group: Amadeus IT Group Blog
Future Foundation: The Future Foundation Consultants
UNWTO: World Tourism Organization